logologologologo
  • Culture
  • Careers
  • Clients
  • Contact
  • Blog
What makes a great campaign an award-winning one?
8th October 2019
Jenneh Thomas
Jenneh Thomas
10th February 2020

Susan Walkley

Published by Smitha Kusumakar at 25th November 2019
Categories
  • PR
  • Susan Walkley
Tags
  • PR
  • Susan Walkley

Susan Walkley, our resident PR guru, answers our quick fire questions

What gets you out of bed in the morning?

Usually it is our dog trying to lick my face. There is nothing like the imminent threat of dog-breath to get you moving in the morning.

What’s the best thing about healthcare comms?

The sense of purpose and having a cause. My mother died when I was 14 because she had an itchy mole on her ear and didn’t get it checked out early enough. 10 years later I found myself working on an award-winning, sun-safe PR campaign and realised that health education could have a real impact on someone’s life.

What is the future of healthcare communications?

In our cost-conscious, tech-propelled world, the lines between paid, owned and earned channels have blurred. By bringing together the principles of behavioural science with the connectivity of digital, social and PR in one unified approach, we can truly immerse people in a story via the channels they read, watch, listen to, click or swipe.

What advice would you give to someone starting out?

You can’t always get it right first time and mistakes are a great learning curve. A great team is made up of people who can forgive each other, are generous in the way they share their experiences and are smart enough not to make the same mistake twice!

What makes a great campaign?

I watch a lot of Netflix! It’s not hard to see how powerful and persuasive stories, when they are artfully crafted, can get people talking or create a movement that empowers action. I believe in using the principles of storytelling to craft great communications for our clients.

Susan is Managing Partner at Havas Life Medicom, heading up the PR and Creative Comms division. In her spare time, Susan is writing a book called “How to be a bad parent and still raise perfect children” and if she’d realised earlier how great dogs were she might have thought twice about having kids. Not really.

Share
3

Find

Havas Life Medicom
Ferry Works
Summer Road
Thames Ditton
Surrey, UK
KT7 0QJ
+44 (0) 20 8481 8100
HLMenquiries@havas.com

Ask

Gaynor Hayburn
Group Managing Director
gaynor.hayburn@havas.com

Tweet

  • For people living with a #raredisease, the path from diagnosis to treatment can be long, challenging & complex.… https://t.co/GymRf3cXHN6 days ago
  • Proud to be friends of @rarediseaseday. Show your support on February 28 at https://t.co/Rha5JSN6Pt #rareisstrong… https://t.co/JLWdR0t26u8 days ago
  • This month #RareDiseaseDay takes place on Feb 28. Check out this beautiful video @rarediseaseday which shares some… https://t.co/hIIjFQe2Io22 days ago
© 2018 Havas Life Medicom. All Rights Reserved. Terms of use | Data protection policy | Cookie policy